Over the past year and a half, social TV analytics company Bluefin Labs has gone from being a stealth startup to becoming an invaluable provider of research for TV networks, brands, and agencies who want to delve into the social conversations that are happening around TV shows. Now, as it prepares to take its next steps forward, the company has hired veteran agency executive JP Maheu as its new CEO. Bluefin Labs provides detailed analytics around social messages that TV viewers send while watching television. It scours Twitter and other social networks in realtime to determine audience sentiment and affinity data around various TV shows. It can tell networks which shows viewers are most engaged with, what shows share affinity graphs, and the like. It can also provide pretty granular data around brand advertising, showing brands and agencies how viewers are responding to their adverts during different shows.Source: http://feedproxy.google.com/~r/Techcrunch/~3/nKWsd2N3kYw/
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